Onbrand

Dear Liquid Death Team,

My name is Luis Nguyen, I am 14 years old and have been a passionate mountain biker for eight years. This year, I have successfully started competing in enduro races and document my achievements on YouTube and Instagram. My goal is to inspire young people and show them that hard work, passion, and the right motivation can make anything possible – just like your extraordinary product does.

Why Liquid Death and I are a perfect match:
Liquid Death stands out with its unique philosophy and strong branding among beverage companies. Your goal of positioning water as the ultimate alternative to energy-laden lifestyle drinks perfectly aligns with my beliefs. I want to show young people that they don’t need sugar or artificial stimulants to perform at their best – because water is the true energy drink.

With my growing reach in the target audience that Liquid Death appeals to – young people who love action-packed and unconventional content – I can authentically and effectively represent your brand.

My concept for a successful partnership:

Visibility: I will wear Liquid Death logos on my helmets, jerseys, and caps, both at races and in my videos.

Product Placement: Your cans will always be prominently visible in my videos – for example, when drinking after a race or in short, humorous clips.

Content Creation: I will produce high-quality content showcasing Liquid Death in action – whether during enduro races, training, or everyday life.

Engagement: Through challenges and collaborations, I will motivate my audience to ditch energy drinks and switch to Liquid Death.


Why I need support:
As a young athlete without a large budget, I am often at a disadvantage compared to sponsored riders when it comes to high-quality bikes and protective gear. Your support could help me bridge this gap and further improve my performance – while passionately and authentically representing the Liquid Death brand.

What I expect from Liquid Death:
I’m not looking for large sums of money; I’m seeking a partnership that benefits both sides. A small financial contribution for races and equipment, as well as a regular supply of your drinks, would be immensely helpful.

Why Liquid Death can trust me:

I’m young, ambitious, and ready to work hard to achieve my goals.

My content on YouTube and Instagram has the potential to establish your brand with the youth demographic in a lasting way.

My successes in enduro races and my passion for mountain biking speak for themselves – and I’m just at the beginning of my journey.


I would be thrilled to become part of the Liquid Death family and show the world together with you that water truly rocks. Let’s break boundaries and inspire the next generation!

Thank you very much for your time and the opportunity to introduce myself. I am always available for a conversation and look forward to hearing from you.

Best regards,
Luis Nguyen