Onbrand

Hi, I’m Madi! A Boise-based lifestyle, wellness, and beauty creator balancing healthcare, fitness, and college life. I’m a 20-year-old Health Studies major at Boise State University, graduating this spring and currently applying to PA school. I also work as a CNA at a local hospital, which has shaped my passion for health, wellness, and products that truly support real, busy lives.
I create content focused on fitness, beauty, self-care, and everyday routines, sharing things I genuinely use and love. I spent years bodybuilding, ran cross country for over 10 years, and am now training for a half marathon, with a more balanced, sustainable approach to health and movement. I believe wellness should feel empowering, not overwhelming.
Beyond content creation, I’m an active member of Zeta Tau Alpha and recently served as Director of Sisterhood, where I planned events for over 250 members. This role strengthened my ability to connect with people, build community, and thoughtfully integrate brands into real-life experiences.
I also run a photography account (@madiraemedia), allowing me to create clean, aesthetic, high-quality visuals that help brands feel confident in how their products are represented. While I’m a growing creator, I’m intentional, hardworking, and committed to long-term partnerships with brands that value authenticity, creativity, and potential over follower count alone.