Onbrand

My background is in marketing, and for years, I focused on telling other people’s stories, brands, athletes, and teams. I’m originally from Colombia, but after spending almost ten years in the United States, I decided to start exploring other parts of the world. Over time, I realized I wanted to tell stories that felt closer to me. That’s how Gonuri Creative started.

What began with sports content slowly evolved into something deeper: travel, lifestyle, and outdoor storytelling. I wanted to capture more than just action. I wanted to show culture, people, and the wild places that remind us what really matters.

Now my work is about exploring the world with intention. From small communities in the mountains to remote islands, I try to find moments that show the beauty of our planet and the people protecting it. I want to collaborate with brands that share those same values, those that care about doing good for people and the planet, and help them tell stories that resonate, inspire, and invite others to take action. My goal is simple: to build a business around passion, to create meaningful stories, and to leave every place a little better than I found it.