Onbrand

My sister Mindy, who has Down syndrome, and I run a TikTok community with over 70,000 followers. Our platform began as a way to share Mindy’s battle with COVID, but it has grown into a space focused on her incredible 140-pound weight loss journey, everyday life, and spreading awareness and positivity about Down syndrome.

Our audience is highly engaged because they’ve followed Mindy’s story for years and connect with her authenticity, humor, and determination. We love sharing products that genuinely fit into her lifestyle — especially healthier alternatives that support her wellness journey while still feeling fun and enjoyable.

We’re passionate about creating relatable, heartfelt, and engaging content that helps brands connect with families, caregivers, health-conscious consumers, and the disability community in a real way.