Onbrand

Pro MUA | Ulta Beauty GM | Turning Trends Into “Worth It” Buys
I’m a Pro Makeup Artist and General Manager at Ulta Beauty with a background across both prestige and mass beauty. I began my career as a Lancôme Counter Manager and have worked with brands including Laura Mercier and MAC Cosmetics in multiple retail roles, from artist to leadership. I also bring experience from Nordstrom Beauty and Macy’s, where I served as a Prestige Lead, further strengthening my foundation in luxury client experience and product performance.

Beyond retail, my artistry experience includes weddings and California pageants, where I developed a strong foundation in long-wear, event-ready makeup and personalized client service.

In my current role, I lead events within the San Gabriel Valley market, giving me direct insight into what drives guest engagement, product interest, and repeat purchasing behavior.

I create high-engagement TikTok content focused on real, approachable beauty—covering product reviews, routines, and “worth it” recommendations across both luxury and affordable brands. My content is designed to help my audience understand what actually performs and how to build routines that work in real life.

With hands-on experience working directly with guests in high-volume retail environments, I bring a unique perspective on what products resonate, convert, and build long-term loyalty, and I translate that insight directly into my content.

I specialize in makeup artistry, skincare prep, and routine-based content that blends education with relatable, engaging delivery. I’m also experienced in creating UGC-style content that brands can repurpose across social and paid platforms.

I’m currently scaling my social presence with a focus on high-performing, product-driven content that drives both engagement and discovery.