Onbrand

I am not a content creator, but wanted to follow up after Charlie reached back out to my email. This will be for a creative grassroots opportunity to showcase HOP WTR at Bonnaroo, a multi-day music and culture event with a total on-site reach of 100,000 people.

We're considering building a festival totem tribute to HOP WTR—a bold, visual celebration of the brand’s role in the sober-curious movement. The totem will feature the signature HOP WTR can (my favorite has always been blood orange), built much larger than life to catch eyes and spark organic social shares of those most interested in trying the sober-curious life.

I’ve personally been a huge fan of HOP WTR since discovering it at my local grocery store and it’s become a key part of my wellness routine. I now buy at least two cases per week and have gone to lengths of searching 3 stores when my usual was out. That's because it's helped me sleep better, avoid alcohol during social hangs, and still enjoy that post-run “shower beer” without hurting my brain. It’s more than just a beverage; HOP WTR has truly been a lifestyle shift for me and I am so grateful for it!

This totem is a chance to share that impact with others who are actively seeking healthier alternatives, especially in an environment where alcohol usually dominates (and dehydrates in +100° temps). Unfortunately, I'm not on any socials and this is more of a grassroot connection that I thought of while sipping on a mango HOP WTR last night. Apologies if this is the wrong avenue!