Onbrand

I’m Mindy Caputo, nonprofit founder, experiential marketing strategist, and trusted voice in the caregiving and wellness space.
As the founder of The Caputo Trio Foundation, a 501(c)(3) nonprofit, I create inclusive, sensory-friendly retreats and restorative experiences for families raising children with special needs. My work is rooted in lived experience, I’m a mother to micro-preemie triplets born at 26 weeks, and our journey navigating therapies, medical complexity, and sensory challenges shaped both my mission and my platform.
With over 15 years of experience in experiential marketing and brand strategy, I specialize in storytelling that blends purpose with performance. I understand how to build partnerships that feel authentic, mission-aligned, and measurable.
Through my platform @therealmindyc, I reach 17K+ engaged followers and generate approximately 500K monthly views. My audience is composed primarily of caregivers, wellness-focused families, and mission-driven women who trust my recommendations because they are grounded in real life.
Brands partner with me for more than visibility — they partner for credibility, depth, and connection. I create content that integrates naturally into everyday routines, whether that’s wellness, home, beauty, family life, or products that genuinely support caregivers.
I build long-term brand relationships rooted in impact, trust, and authentic engagement.