Onbrand

As the Head of PR and Marketing for Alpha Chi Omega at UC Santa Barbara, I oversee the end-to-end brand strategy and creative direction for our chapter. My role encompasses everything from social media management across Instagram and TikTok to custom merchandise design and large-scale brand partnerships. With a keen eye for aesthetics and trend-driven marketing, I specialize in creating high-engagement content that resonates with the Gen-Z demographic. During our peak recruitment season—one of the most-viewed social media events for our audience—I facilitate strategic collaborations that provide brands with authentic exposure and high-quality digital assets.