Onbrand

Dear Liquid Death Team,

I hope this message finds you well. My name is Sindre Lilleby, and I am the founder of Nations League, a new and rapidly growing esports tournament where national teams go head-to-head in Predecessor, a 3rd-person MOBA. We’re thrilled about the potential of Nations League, with viewership already doubling since our last event, and with the continued expansion of the esports market, we’re confident this trend will only keep climbing.

A core principle of Nations League is that we are 100% self-funded, giving us the freedom to be highly selective about the brands we work with. We prioritize maintaining the integrity of our tournament and, as such, have chosen not to affiliate with industries such as gambling, cryptocurrency, or alcohol. That being said, we see Liquid Death as the perfect fit for our audience, aligning with your edgy, rebellious brand that brings hydration into a whole new realm—right where it belongs in the gaming and esports world.

Sponsorship Opportunities:
We have a few smaller sponsorship slots available, as well as our main sponsor slot. The main slot offers the highest level of exposure, including a custom skit/commercial created by our team. I’ve attached a sample video to showcase the concept behind the ad—please note that this is a rough sketch to demonstrate the idea. We’re, of course, open to feedback if you have any additional ideas you’d like to see in the final version. The commercial focuses on the fact that people drink all sorts of things throughout the day, but often forget about water. The message is simple yet powerful: sometimes, all you need is *killer* water.

Example of our ad idea: https://youtu.be/D5GD1znGeVc

If this concept fits with your vision, we’ll produce the ad professionally, following one person through various daily activities—only with the Liquid Death twist, of course. We’d love to collaborate and hear your ideas for how we can push this even further.

Why You Should Sponsor Us:
Growing Market: Our tournament is gaining momentum, and we’re just getting started. By partnering with us now, you’ll be tapping into a rapidly growing, engaged audience in a thriving market.
High Brand Visibility: Esports offers a unique chance to engage with younger, tech-savvy audiences. Our viewership primarily comes from the USA, Germany, and the UK, with 54% aged 25-34 and 27% aged 18-24—an ideal demographic for Liquid Death.
Creative Opportunity: In addition to in-event branding, we’ll create a custom skit/commercial that reflects your brand’s bold and unapologetic message, helping to show the world that Liquid Death is more than just water—it’s a lifestyle.

Sponsorship Tiers:
We offer several sponsorship tiers to provide flexibility based on the level of support:

Bronze Tier: On-screen branding (logos and product mentions) throughout the event.
Silver Tier: Social media promotion, logo integration during event breaks, and on-stream shout-outs.
Gold Tier: In addition to branding and social media promotion, exclusive giveaways featuring Liquid Death, and extra mentions by our casters.
Main Sponsor: Complete event integration, including the custom commercial, logo and brand placement, social media engagement, and all benefits from the previous tiers.
By securing the main sponsor slot, Liquid Death will receive full exposure through branding, social media promotion, and a professionally produced skit/commercial, giving your brand maximum value and total domination of the Nations League audience.

We’d love to discuss how we can collaborate and make Liquid Death the official hydration partner of Nations League. Please feel free to review the attached sample video and let us know how you’d like to proceed.

Thank you for considering this epic opportunity!

Best regards,
Sindre Lilleby
Founder of Nations League
pred.nationsleague@gmail.com
https://www.youtube.com/@NationsLeaguePredecessor
https://www.twitch.tv/nationsleague_pred