Onbrand

I’m Nicole Boon, founder of Wellness by Boon, a platform turning wellness into a social, high-energy experience.

As a Registered Dietitian and fitness instructor, who's lived all over South Florida, I've had to rebuild my social life from zero more than once. That’s exactly what shaped my brand. I don’t just host events, I create spaces where people connect, move, and show up for their health without giving up the lifestyle they love.

From workouts in unexpected venues to curated wellness brunches, my events blend fitness, self-care, food, and connection into something people actually want to be part of. My audience isn’t just health-conscious, they’re social, engaged, and experience-driven.

That’s why brands don’t just get exposure here, they integrate seamlessly into the experience. I create moments where your product isn’t placed—it’s lived.