Onbrand

I’m a senior studying marketing at Montana State University passionate about brand strategy, digital storytelling, and performance-driven marketing. I’m especially interested in how established brands can show up authentically within real lifestyles and communities.
As a competitive triathlete, I share my daily training and race prep on TikTok, documenting what it looks like to balance collegiate athletics, academics, and content creation. I focus on creating content that feels organic and trust-driven, integrating the products I genuinely use into stories that resonate with my audience.