Onbrand

I'm Paul Klug, creator of Paul Fights Cancer on TikTok.

Based in Northern Michigan, I share my cancer journey openly with a community of patients, survivors, caregivers, and the people rooting for them. My content focuses on what gets you through. The small wins, the workarounds, and the apps, products, and routines that make hard days more manageable.

My audience is high-intent and emotionally engaged. They show up for honesty, and they trust product recommendations because I only talk about what I actually use.
I partner with brands whose products genuinely belong in this story. Health and wellness, nutrition, mental health tools, daily essentials, and anything that makes the journey a little lighter for the people living it.