Onbrand

Pawsitive Change is a 501(c)(3) nonprofit dedicated to improving the daily lives of animals in rescue by replacing harmful cleaning chemicals with safer alternatives and delivering essential donated supplies to shelters and rescues in need. By creating cleaner, healthier environments, we help protect the long term health of both animals and the people who care for them.

Beyond cleaner practices, we are deeply committed to supporting the volunteers who power animal rescue. Through our growing social media platform, which has generated over 2 million impressions, we roll out feel good content series such as our Serotonin Series. In these surprise driven activations, we uplift rescue volunteers with gifts and products donated by mission aligned brands who want to give back to animal welfare. These moments celebrate the people behind the scenes while creating highly shareable, emotional content that performs exceptionally well across social platforms.

Every activation is professionally documented with story driven video content that captures real impact, authentic emotion, and the joy of giving back. Brand partners are intentionally highlighted as part of the story, showcasing their values in action while directly supporting animals and the rescue community. This approach not only boosts morale within rescues but also builds meaningful brand affinity with socially conscious audiences.

Pawsitive Change was founded by me with the mission to create tangible impact for animals, volunteers, and the brands that stand behind them. All product and monetary donations are fully tax deductible, allowing partners to make a difference while aligning with a trusted nonprofit doing visible, measurable good.