Onbrand

I'm Rachel Adair, a video creator, editor and storyteller originally from the Pacific Northwest, now based in London after being accepted into film school here in 2024. Taking that leap across the world on my own was one of the best decisions I've ever made, and it says everything about how seriously I take this craft.
I have been creating and editing video since 2012, which means I have grown up alongside every shift in the way we consume content, from long form production to the short form, scroll stopping videos that define how brands connect with people today. For me, social media content is just another evolution of the same storytelling I have always been drawn to. The platform changes, but the goal is always the same. Make someone feel something in the first three seconds and keep them watching until the end.
I specialise in short form UGC content for beauty, haircare, wellness, fitness and lifestyle brands, creating videos that sit in that rare sweet spot between genuinely real and visually polished. I have worked with brands including Davines, whose team published my content on their own channels, and I bring that same level of care and intention to every project I take on. I only create content for brands and products I genuinely believe in, because that authenticity is not something you can fake and audiences know the difference.
Whether it is a 60 second hair transformation, a get ready with me, a product tutorial or an everyday routine video, I approach every brief as a filmmaker first. That background is what makes the content look and feel different. Not just filmed, but crafted.