Onbrand

Riley Scruggs is a Washington, DC-based fashion, beauty, and lifestyle creator and the voice behind @ri.scruggs. Her content spans fashion, beauty, skincare, and intentional living — with a dual perspective that sets her apart: she creates as both an influencer and a brand-side marketing professional working in the skincare industry. The result is content that feels insider without being inaccessible, and a community of women who trust her recommendations because they know she actually knows the industry.
Her audience is young professional women in their mid-to-late 20s — highly engaged, brand-loyal, and actively shopping. She reaches them across TikTok, Instagram, Pinterest, and Substack, with a content approach that prioritizes curation over volume and conversion over noise.