RH
Robert Hoffman
Bracketology Builder
I’m the founder of BracketologyBuilder.com, a mobile-first interactive tournament prediction platform built around refreshingly different bracket formats and early projection-based engagement. While our largest seasonal activation centers around March basketball, we create bracket experiences across multiple sports throughout the year.
Across TikTok and social platforms, I reach a 370K+ sports-focused audience, generating over 1 million views during last March tournament cycle. My focus is building culturally relevant, interactive sports experiences that drive sustained engagement, not one-off promotions.
Rather than isolated sponsored posts, I structure partnerships that integrate naturally into bracket challenges, leaderboard moments, and prediction updates across sports calendars, giving brands recurring exposure during peak fan excitement.
I am currently structuring category-exclusive partnerships across beverage, food, and lifestyle verticals.
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