Onbrand

Proxy Wellness was founded by Roxanne Kaiser — Netflix star (The Ultimatum Season 2), serial entrepreneur, and outspoken mental health advocate. After living with panic disorder since 2017, Roxanne built Proxy as a bold new take on wellness: approachable, editorial, and stigma-free.

Launched in 2024, Proxy Wellness offers better-for-you gummy supplements designed for real life — daily rituals and breakthrough moments alike. Vegan, gluten-free, and plant-powered, Proxy’s formulas are backed by science and created with intention, giving wellness a “cool girl” edge without losing credibility.

Proxy isn’t just a supplement brand; it’s a movement. Through high-style content, buzzy brand events, and authentic storytelling, Proxy is redefining what it looks like to care for your mental and physical well-being. By blending culture, community, and clinically-informed wellness, Proxy helps people feel good — and look good doing it.

Roxanne appeared on Netflix’s The Ultimatum Season 2, which gave her a platform to share her journey and connect with a wider audience. Today, she continues to use her voice as both an entrepreneur and advocate, speaking openly about mental health, wellness, and women’s entrepreneurship.

Roxanne balances life as a businesswoman, creator, and mental health advocate. Her mission is to inspire others to embrace both resilience and authenticity in business, wellness, fashion and life.