Onbrand

Linked By Twins is a student-founded experiential lifestyle brand based at Central Michigan University focused on creating engaging and confidence-driven experiences for college students. Founded by twin sisters Samantha and Amelia Morfe, our brand combines pop-up activations, social media, giveaways, and in-person events to build community and connection on campus. Through partnerships with CMU Athletics, Greek life organizations, and student events, we engage hundreds of students through interactive experiences and content throughout the school year. As a women-led business, we are passionate about creating uplifting, energetic, and memorable experiences that align with brands centered around authenticity, confidence, and self-expression.