Onbrand

I am the Director of Marketing for the UC Santa Barbara Girl Gains chapter, Ariana Rivera. Girl Gains is a national club that aims to unite women and non-binary people to create space in the fitness realm. This club acknowledges skin/body care as a key step in a fitness/wellness journey, and it is a message we try to pass down to our members. We create content on our Instagram and TikTok mainly to promote our club's events that we put on weekly, on and off campus. Off-campus events include things like self-defense, pilates, and spin classes. On campus, we host group workouts and lifting workshops at our recreation center, all of these aimed at promoting a space for women and non-binary people in the world of fitness and wellness.