Onbrand

Sephora Dad is the ultimate girl dad: brave enough to walk into Sephora without a shopping list, a clue, or backup. What started as a sweet trip to Sephoria with his daughter turned into a viral moment and a full-on adventure into the world of beauty, bonding, and blush brushes (which he still sometimes calls paintbrushes).

Now known as @SephoraDadd on TikTok, he’s bringing dad jokes, real curiosity, and a whole lot of heart to an industry that could use a little more plaid. He’s not afraid to swatch, sample, or accidentally set his brows with hairspray. He’s here to make beauty more fun, more approachable, and a little less serious - one silly video and sentimental moment at a time.