Onbrand

Hi, I'm Sofia.

By day, I'm a digital marketing strategist who spends my time growing brands, optimizing campaigns, and figuring out why Google did that thing again. By night, I'm usually working on a home improvement project, planning my next trip, tending to my garden, or convincing a sourdough starter to cooperate.

I'm a proud homeowner in Minneapolis, and the type of person who gets equally excited about a high-converting ad campaign and a jalapeño plant producing its first pepper.

When I'm not analyzing SEO rankings or launching marketing campaigns, you'll find me traveling somewhere new, testing a recipe, building something in my backyard, or researching my next big life goal. I love learning, creating, and turning "I wonder if I could do that..." into "Yep, I did."

My current hobbies include:

-Gardening
-Spin classes
-Perfecting sourdough recipes
-Planning trips that probably have over-engineered itineraries
-Finding ways to make my house prettier and more functional
-Accidentally turning every casual interest into a full research project

I believe in working hard, staying curious, and making life a little more interesting whenever possible.