Onbrand

SOSA Spirit of Sweet Auburn celebrates the culture, creativity, and legacy of Atlanta’s historic Sweet Auburn district. Through signature experiences like Jazz in the Park and the 40th Annual Sweet Auburn SpringFest, we curate vibrant community events that uplift local artists, entrepreneurs, and neighbors.

Rooted in history and driven by joy, SOSA brings people together through music, arts, food, and shared experiences—honoring the past while creating space for what’s next. Our events are designed to feel welcoming, inclusive, and unmistakably Atlanta.

Come for the culture. Stay for the community.