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Sparkle Whitaker cover photo
Sparkle Whitaker

Sparkle Whitaker

Event Manager

MATCHA & MARKETING

Los Angeles, CA, USA


About

Fashion Designer turned Brand Strategy Leader that designs monetization frameworks to convert audience engagement into scalable revenue across sports, wellness, and beauty IPs.

I amplify a brand’s cultural footprint by crafting immersive experiences, high-impact campaigns, and strategic partnerships that have measurable impact.

At the intersection of brand strategy and talent management, I lead the production of digital and IRL brand moments to feel real, relevant, and unforgettable.

Backed by experience across startups and enterprise environments, I’ve driven results in these core areas:

★ Brand Strategy & Marketing
★ Sales & Analytics
★ Business Development & Operations
★ Retail & Visual Merchandising
★ Event Production & Fan Experience Design
★ Athlete/NIL
★ B2B Sales
★ Product Design
★ Human-Centered Design

Let’s build something unforgettable

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