
Sparkle Whitaker
MATCHA & MARKETING
Los Angeles, CA, USA
Fashion Designer turned Brand Strategy Leader that designs monetization frameworks to convert audience engagement into scalable revenue across sports, wellness, and beauty IPs.
I amplify a brand’s cultural footprint by crafting immersive experiences, high-impact campaigns, and strategic partnerships that have measurable impact.
At the intersection of brand strategy and talent management, I lead the production of digital and IRL brand moments to feel real, relevant, and unforgettable.
Backed by experience across startups and enterprise environments, I’ve driven results in these core areas:
★ Brand Strategy & Marketing
★ Sales & Analytics
★ Business Development & Operations
★ Retail & Visual Merchandising
★ Event Production & Fan Experience Design
★ Athlete/NIL
★ B2B Sales
★ Product Design
★ Human-Centered Design
Let’s build something unforgettable



