Starishbeauty
As the CEO of Starishbeauty LLC, I lead the overall vision, strategy, and growth of a luxury beauty content and digital brand focused on makeup, skincare, and fragrance for women 40+.
I oversee brand positioning, content direction, and audience development, ensuring a consistent aesthetic that reflects soft, elevated, and modern luxury beauty. My role includes developing high-performing digital content across Instagram, TikTok, and YouTube, with a focus on storytelling, product education, and conversion-driven strategies.
I manage end-to-end brand partnerships, including outreach, negotiations, campaign execution, and performance tracking. I collaborate with global beauty brands such as Lancôme and Charlotte Tilbury, creating content that aligns with both brand objectives and audience trust.
Additionally, I drive revenue through affiliate marketing and curated product recommendations via my storefront (shopmy.us/starishbeauty), optimizing for both engagement and conversion.
My focus is on scaling Starishbeauty into a trusted destination for luxury beauty insights, combining aesthetic storytelling with data-driven growth strategies.
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