Onbrand

I’m Nicole Lupo (@aballerinaoffduty on IG), founder of Sur le Pointe Academy (@surlepointeacademy on IG) and creator of Florida Dance Week. I’m building Florida Dance Week as a more elevated kind of dance experience, one that brings together serious dancers, select guest artists, premium presentation, and meaningful brand alignment in a way this category rarely does.

Sur le Pointe Academy was created to offer dancers more than traditional programming alone, with an emphasis on strong training, thoughtful curation, and experiences that feel aspirational, memorable, and well-built from every angle.

Florida Dance Week is the signature summer intensive experience under Sur le Pointe Academy and will mark the launch year of the property. It is being developed as a premium live dance experience designed for serious dancers, families, guest artists, and aligned brand partners, with high-level training, a strong visual environment, and a signature closing showcase and celebration. As the inaugural edition, it offers partners the opportunity to be part of the foundation from the beginning and help shape the standard of what Florida Dance Week becomes.