Onbrand

Hi, I’m Sydney Nguyen, a lifelong-creative-turned-UGC-creator with a passion for crafting short-form videos that tell compelling stories, while drawing the viewer in with sensational visuals! My UGC process is a 5-step process, which is designed to highlight the best features of the product in its most raw form– no filters needed! I begin with a high-level strategy session where I deep dive into the research of Urban Decay, its target audiences, and their likes and dislikes, then I immediately go into step 2, storyboarding. This step includes a script and shot list for your team to sign off on. Step 3 includes a first draft of the video. Once feedback is collected on the draft, edits are made to the voice over, the on-screen-text (if applicable), and call to action. Step 5 is final delivery and a follow-up on the performance of the video! While the videos appear strikingly beautiful, I make sure my content is relatable, engaging, and fun! I love experimenting with different lighting, angles, and effects to really highlight the texture and quality of all the products I promote.

I collaborate closely with brands to align my content with their vision, ensuring I capture the essence of their products while adding my own unique flair. From :30 - :45 second TikToks to detailed tutorials or Instagram-ready reels, I’m all about producing content that resonates with your audience and drives excitement. I’m so excited to create beautiful moments with Urban Decay that inspire others to unleash their creativity in groundbreaking and unexpecting ways.