Onbrand

Hi, I’m Tammy, the creator behind What’s Happening SD, a San Diego-based lifestyle and events platform focused on helping people discover fun experiences, local favorites, and memorable places worth sharing. What started as a passion project has grown into a community of 22K+ followers.

With a background in Hospitality and Tourism and a love for creating thoughtful experiences, I’m especially drawn to partnerships that feel authentic, aesthetic, and community-driven. I love curating moments that people genuinely get excited about, whether that’s through themed trips, elevated gifting experiences, or content that inspires people to gather and celebrate together.

I’m creating a camp-inspired bridal weekend in Lake Tahoe centered around connection, creativity, fun, and intentional details throughout the experience. My content style focuses on organic storytelling through reels, photos, and social coverage that naturally highlights the brands and products that become part of the weekend.