Onbrand

The Big Three Alliance: A Decade of Culture, Connection & Community

What began as two visions — Wallstreet Group (founded by the late Kechler “Cash” Dominique and Chris “Kodak” Jacques) and Liv Alive Social Group (founded by William “Dukes” Davis and Don Philippe) — grew into a movement that reshaped South Florida’s brunch and day-party scene.

Launched in 2016 with Beyond Brunch Sundays, the experience quickly became the heartbeat of urban brunch culture, known for creativity, consistency, and community. After merging in 2018 to honor Cash’s legacy, The Big Three Alliance expanded its reach through nightlife events, creative studios, and cultural experiences — always putting people at the center.

Today, with Beyond Brunch Sundays, Efendee Studio, and SOS Thursdays, we continue to set the standard for unforgettable experiences while building platforms that celebrate unity, culture, and community. As we celebrate 10 years, our mission remains clear: to create lasting impact through innovation, collaboration, and connection.