Onbrand

I’m a seasoned marketing and events professional with a diverse background spanning large-scale productions, brand partnerships, and curated experiential events across the United States.

My experience ranges from leading teams behind award-winning, multi-day festivals—including Jekyll Island’s renowned Shrimp & Grits Festival—to supporting major live event operations like the CrossFit Games and Wodapalooza in both media and production roles. I’ve also worked in live event production with organizations such as the NCAA, NFL, NASCAR, and Live Nation.

In addition to large-scale productions, I’ve personally executed more than 200 boutique and mid-sized events (500 guests or fewer), specializing in luxury grand openings, corporate wellness activations, and curated vendor experiences. My work is rooted in creating intentional, high-touch environments that connect brands with their audiences in meaningful, memorable ways.

I bring extensive experience in partnership development, having collaborated with brands across apparel, fitness, technology, and healthcare. I also manage an expansive network of over 100 influencers, VIPs, and celebrities—ranging from nationally recognized country music artists to highly engaged, community-driven micro-influencers—helping facilitate authentic, results-driven collaborations.

Some of my most meaningful work has involved supporting nonprofit initiatives and purpose-driven events. Today, I focus primarily on the wellness sector, where I combine my experience in events, marketing, and partnerships to elevate both brands and experiences.

After recently relocating to Charleston, South Carolina, I’m focused on supporting and growing a network of local wellness and lifestyle brands and influencers, with Spa Azure as the cornerstone of that network. I’m especially passionate about connecting national partners with Charleston’s vibrant, fast-growing market—creating opportunities that bring elevated experiences to a thriving and engaged community.