Onbrand

Racing is a unique way to promote products like BREZ. Endurance racing is particularly effective for brand promotion, as events such as the 24 Hours of Spa in Belgium and the 12 Hours of Sebring in Florida feature manufacturers like Mercedes, Porsche, Aston Martin, and Ford competing for victory.

Collaborating with me offers an additional advantage: I'm a type 1 diabetic. This adds an extra layer of challenge to the races, making them more physically demanding. A product like BREZ, is easy to promote since it showcases the hydration benefits not only for me but also for the entire team that works tirelessly throughout the race.

Moreover, I partner with Silva Strategies, a company dedicated to transforming ROI for iconic brands such as Dave & Buster's, Twin Peaks, NAPA, and Olive Garden. Notable drivers like Tony Stewart and Ron Capps have also collaborated with Silva Strategies. Through this partnership, we can introduce the product across multiple platforms and paddocks, far beyond my racing events. Silva Strategies has developed an extensive network that companies can benefit from by engaging with the motorsports fan base.

I look forward to hearing your thoughts and exploring potential collaboration opportunities!

Sincerely,
Tyler Cooke