Onbrand

Wonderlane is a Midwest events company built on joy, culture, and community. We create family experiences that feel magical and real at the same time, bringing parents and kids together in ways they actually remember. Our signature festival, Kidchella, brought out 1,600 families in its first year and is now expanding to Chicago, Indianapolis, and Northwest Indiana.

We partner with brands who care about connection, creativity, and the next generation. Whether it’s on-site activations, Mama + Mini Bags, influencer moments, or storytelling through our media partners, Wonderlane helps families discover products they’ll genuinely use and love.

We build experiences people talk about. We make memories that stick. And we’re just getting started.