Onbrand

Lyrik Fryer is the Co-Founder of WorkPlay Branding, an in-house media platform helping founders create quarterly brand shoots (photo + video) through a global creator network. WorkPlay supports founders from planning through production, so they can show up calm, confident, and camera-ready without needing an in-house media team. With hundreds of members worldwide and founders who typically shoot 2–4+ times per year, WorkPlay has become a trusted go-to for shoot day prep, creative direction support, and consistent, high-quality content creation.