Onbrand

Dear AG1 Team,

My name is João Lemos, and I am a police officer, husband, and father of two young children (4 years and 9 months). I have always believed that challenges help us grow, which is why I embarked on one of the biggest challenges of my life: transforming myself from an ordinary person into an endurance athlete by completing a Half Ironman.

This challenge is not just personal – it is part of my project, From Regular Human to Half Ironman, where I share my entire journey, from training to struggles and victories. More than that, this initiative has a greater purpose: to raise funds for Mental 8 Works, an organization that promotes mental health and emotional well-being. So far, we have raised €1,500, but we aim to go even further!

To make this challenge possible, I had to fit training into an already demanding routine without compromising time with my family. Most of my training happens before sunrise, while my family sleeps, demanding discipline, sacrifice, and a strong mental approach to constantly step out of my comfort zone. Over time, this mindset has inspired many others to train, wake up earlier, and set new goals. What started as a personal challenge is now becoming a movement of resilience and self-improvement.

With such an intense training load (12+ hours per week), proper nutrition and recovery are key, and this is where I believe AG1 could be a crucial partner. Optimal supplementation and micronutrient support are essential to sustain this level of endurance training while balancing a demanding professional and personal life.

How can we collaborate?

I would love to:

• Integrate AG1 into my daily nutrition and training routine, showcasing how it supports endurance athletes.

• Share AG1’s benefits through my content on Instagram, LinkedIn, and my podcast “De Costas Para a Plateia”, where I discuss sports, leadership, and personal development.

• Create authentic content, including real-life testimonials, training insights, and detailed reviews of AG1’s impact on my performance and recovery.

• Promote the importance of a balanced diet for endurance athletes, showing how AG1 helps optimize energy levels, recovery, and overall well-being.

You can find me on:

• Instagram: www.instagram.com/decostasparaaplateia

• LinkedIn: http://linkedin.com/in/joão-lemos-14673b63

• Podcast: Spotify - De Costas Para a Plateia

I have also attached an article from Pro Runners Magazine covering my project.

I would love to hear your thoughts and explore how we can collaborate. Looking forward to your feedback!



Best regards,

João Lemos