Onbrand

Collaboration Inquiry – Joy Semmi x AG1 by Athletic Greens

Dear AG1 Team,

My name is Christopher and I represent Joy Semmi as her Talent Manager. Joy is a full-time content creator from the German-speaking region, active on Instagram, TikTok, YouTube, and Twitch. Her content revolves around motorcycles, cars, gaming, tech, and daily lifestyle. Recently, she has also been placing more focus on mindful and healthy nutrition, having realized how strongly diet affects focus, energy, and overall well-being – especially in a high-output creative life.

Joy’s daily routine is demanding. She spends many hours producing videos, streaming live with her community, and often working while on the go. That’s why she’s always looking for smart and easy ways to maintain a balanced diet without sacrificing time or energy. AG1 caught her attention as a product that feels natural, thoughtful, and easy to integrate into a busy schedule.

She would love to share how AG1 fits into her own routine and how it helps her stay energized and focused. Her plan is to create a YouTube video where she shows a typical production day or morning routine and explains how AG1 supports her. Additionally, she would produce short-form, relatable content on Instagram and TikTok, documenting how the product becomes part of her everyday life and why it could be useful for others with similar lifestyles.

Joy is also very interested in getting to know the team behind AG1. If there is a chance to visit and learn more about the people, vision, and mindset behind the brand, she would love to capture that experience in a personal vlog or behind-the-scenes format. A great example of how she approaches this type of content is her recent visit to BRABUS, which was very well received by her audience:
YouTube link to the video: www.youtube.com/watch?v=GZ5DZxU0rQk

Joy works closely with an experienced videographer who also produces for brands like BRABUS. Their content is professionally filmed, emotionally engaging, and always honest. That level of trust and storytelling is something Joy’s audience appreciates deeply.

Her community consists of approximately 80 percent male viewers who are highly interested in performance, tech, self-improvement, and real-world lifestyle solutions. AG1 fits this interest perfectly, offering a health-focused routine that’s both accessible and effective. As a female creator in a largely male space, Joy adds a refreshing and relatable voice that helps bridge the gap and introduces valuable products to a new segment.

If you would like to explore her reach, stats, and case studies from past partnerships, feel free to view her full creator portfolio here:
Google Drive link to creator deck: www.drive.google.com/drive/folders/1evD5X_GVf14Vb-KizU7HdECu3HauvL6n

If this collaboration sounds like a good fit, we would be very happy to set up a short introductory call to share ideas and possibilities.

Best regards,

Christopher

Talent Manager of Joy Semmi
Email: cz@yora.management
Links to Joy’s channels:
Instagram: www.instagram.com/joysemmi
YouTube: www.youtube.com/@joysemmi
TikTok: www.tiktok.com/@joysemmi
Twitch: www.twitch.tv/joysemmi