My name is Zoe Harris, and I am a senior at the University of Alabama majoring in Public Relations with a minor in Hospitality. I currently serve as the Director of PR & Marketing for the UA Tri Delta chapter, where I lead brand partnerships, social media collaborations, and marketing initiatives for one of the largest sorority chapters in the country. In this role, I connect national brands with our chapter to create authentic campaigns, particularly during Sorority Recruitment (Bama Rush), while managing communications and fostering meaningful relationships with partners. My passion lies in public relations, brand marketing, and creating engaging campaigns that connect brands with their target audiences in genuine and impactful ways.