onbrand is an IRL media channel connecting brands with people hosting real-life gatherings. Brands receive applications, choose relevant partnerships, provide products and learn from event recaps and feedback.

onbrand adds a physical experience to the consumer journey. Someone who discovers your product at a gathering has an experience to connect with when they next see your brand on Meta or TikTok. That familiarity can support consideration and help your wider media investment work harder.

Experiencing your product at a gathering can help people recognize it later in a sponsored retail placement or on a store shelf. onbrand gives shoppers a real-life reference point to bring into their purchase decisions.

Use recurring gatherings such as run clubs and community dinners to build an ongoing presence, and focus on occasions such as Friendsgiving, holiday parties or summer celebrations for seasonal relevance. Choose the host partnerships that fit your campaign goals.

Yes. Link people to your onbrand profile from your website, social channels and email replies so they can submit their gathering and apply. Give sponsorship interest a clear next step and review applications in one place.

Hosts apply to your brand with details about their gathering. You review applications and choose the partnerships that fit your brand before sending products.

Yes. Hosts can apply for future gatherings, giving you opportunities to build relationships across recurring events and new life moments.

Claiming your brand profile is free. Program pricing and product and fulfillment costs are separate; contact the onbrand team to discuss the right approach for your goals.